In today’s competitive market, many businesses are cutting costs by using cheaper materials. They do this to attract a broader audience. This short-term strategy may seem appealing, but it carries risks. Companies could fall into price wars, competing only on price. This leads to unhealthy competition. By lowering product quality or excluding advanced materials like irregular glass and flexible touch displays, companies may lose their edge. They will find themselves in a race to the bottom, sacrificing value.

Companies that try to maintain high-end offerings while cutting corners will struggle during economic downturns. Although adjusting in tough times makes sense, neglecting to adopt new technologies will result in missed opportunities. To stay ahead, businesses must offer durable, functional products that meet customers’ evolving needs. Failing to innovate may cause businesses to miss the shift toward advanced materials when the market recovers.

When the market rebounds, businesses that have not adopted irregular glass and flexible touch displays will fall behind. They will be at a disadvantage, even in the middle and low-end markets. Companies that embraced these innovations early will lead in the high-end segment and capture market share across other sectors. Cutting costs now to “survive” will keep businesses stagnant. Those who invest in the future will have the flexibility to dominate both high-end and mid-market spaces, as demand for smart devices continues to grow.